Juneteenth Festival Louisville.
Corporate and individual sponsorship growth for a four-day cultural festival at Waterfront Park.
Juneteenth Festival Louisville, in partnership with Black Complex, transformed downtown Louisville into a cultural festival ground. The four-day gathering at Waterfront Park and surrounding venues featured 40+ Black businesses, musical performances, panel discussions, networking events, and food. The festival was free and open to the public, and needed corporate and individual support to stay that way.
- 01Built corporate sponsorship structure that kept the festival free for attendees
- 02Developed individual giving pipeline for sustaining donors
- 03Coordinated with Black Complex on partnership-aligned funder selection
- 04Established post-event stewardship plan for repeat support
JP Davis Partners helped grow the corporate and individual support that kept the festival free for everyone, commemorating Juneteenth National Freedom Day.
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